Organisation or business name:
Always now and then.
Please describe what your organisation or business does in one sentence:
Mens lifestyle magazine featuring the latest smart casual wear, shoes and sneakers, interviews with creatives and interesting journalism.
Age: 18-30 years old
Location: Suburban and inner city
Income: $20,000 +
Occupation: Creative industries, hospitality, Trades, sales.
Education: Secondary and tertiary
Interests: Socialising, adventure, creativity, travel, current world events, personal image
Lifestyle: Making the most of their spare time available, enjoying their youth. Time with friends/girlfriend. Only spends time indoors when needed. Working toward life goals.
Values: Optimistic, cultural diversity, health, and wellbeing, hardworking.
What are the top three things that your logo should communicate to the audience?:
Scandinavian design aesthetic
Custom sans serif
elements of difference
Where will the logo be used?
all media platforms.